Responsibilities: –
- Planning, strategizing, executing, monitoring, and optimizing performance marketing campaigns in line with the budgets allocated.
- Practical knowledge on programmatic marketing campaign platforms like DV360, Supermetrics etc.
- Comfortable with analytical tools like Google Analytics, Adobe, Data Studio, Customized LMS, Crazy Egg, Hubspot, Saleforces etc.
- Extensive knowledge of campaign management basis the analytical reports generated for various mediums/platforms and the set KPIs for the campaigns. (Campaigns focusing on CPM, CPL, CPA, CTR, CTV Reach, Engagement etc.)
- Should be an SEO champion with willingness to drive targets of organic and inorganic growth.
- Aware of competitor landscape and has hands on experience in using tools like Spyfu and others for competitor analysis. Continuously improve by analyzing the appropriate social data/metrics, insights, and best practices and then acting on the information.
- Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience in the performance marketing campaigns.
- Working knowledge of developing Chatbot and WhatsApp for business user flow from the scratch
- Experienced in vendor relationship management to explore new opportunities for the brand, uncover the latest trends and stay ahead of the competitor landscape.
- Has understanding of both B2B and B2C digital marketing tactics.
- Experience in email marketing and efficacy into influencer marketing will be an added advantage.
Qualifications:
- Bachelor’s Degree
- 3-8 years proven working experience as a digital and social media marketing specialist
- Age between 21-28 years
- Excellent demonstrable analytical and campaign execution skills with decent communication ability
- Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
- Proficiency in Microsoft Office Tools and other work-flow related tools like Miro / Whimsical etc.
Employment Type: Full Time
Knowledge of Arabic and digital marketing agency experience is a plus.
I’m interested
