| Content & Social Media | eMail, Newsletters & Blog Posts – Campaign Sending and Reporting |
| All social channels – Regular updates on Analytics for social pages | |
| Manage and oversee all the Chinese content on our digital assets and social pages – WeChat, Baidu, Weibo etc. | |
| Social Media Listening – Monitoring all social media platforms for queries, doubts and feedback to maintain our Online Reputation (ORM) | |
| Events/Webinars | Plan and manage Chinese webinars and corporate events end to end including coordination with Panelists |
| Core Services and Marketing Collaterals | Implement standardisation of presentation templates, updating flyers and brochures for all service verticals in Chinese |
| Digital Marketing (Core activities) | Plan and execute the digital marketing strategy for all products and services in China and UAE (for Chinese audience) |
| Measure ROI and KPIs on a regular basis – organic and paid channels | |
| Effective monitoring and tracking of the digital marketing budget allocated | |
| Digital Know-how | Stay up to speed with the latest technology and best practices |
| Drive in-sourcing of tools and services to enable increase in leads month on month. All activities including SEO and SEM to be managed independently | |
| Competition Tracking (Big 4 and others) | Drive activities for improving the quality of online content |
| Research competitors and provide practical suggestions for improvement | |
| Quarterly competitor tracking reports |
This role reports to Director – Marketing
Requirement: This vacancy is to be filled on an urgent basis
Salary: Salary no bar for the right candidate
All about you (the candidate)
