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Mergers and Acquisitions (M&A)

Importance of “the right” M&A partners and how to find them

August 26, 2021

What is M&A partnership and who are M&A partners?

M&A partnership is a kind of business where a formal agreement is made between two or more companies who agree to be co-owners, distribute responsibilities for running an organization or share income or losses that a business generates. Such partnerships may include distributor partnerships, investor partnerships, manufacturers or vendor partnerships and joint ventures.

The entities or business persons who wish to enter into such a partnership of merging or acquiring a business or combining two businesses into one are known as M&A partners.

Basic reasons for M&A partnership:

An M&A takes place to help two or more companies to come together and take advantage of synergies The new combined company aims to be better than them being functional separately, by reducing financial risks, diversification of products & services, and a larger market share and so on. Two companies looking for a partnership are compatible in terms of cultures, operational setups, and so on is required for two companies to merge into one, to reap the benefits of the partnership

Importance of “right” M&A partners:

Mergers and Acquisitions (M&A) involve privately held companies entailing several legal, business, human resources, intellectual property, and financial issues. To successfully navigate the sale of your company and find the right M&A partners, it is important to understand these dynamics closely.

Partnerships in Mergers & Acquisitions (M&A) are an important and life-changing step for any entrepreneur. A lot depends upon the types of partnerships and alliances that he/she chooses for his/her entity. There might be various reasons for the consideration of M&A partnerships.

These may be a result of careful thought of expanding business in other geographies or trying to bring some substantial movement in a situation of business stagnation. M&A partnerships can also be a result of strategies brought together to increase control over a market and decrease competition or simply starting over with lesser efforts and faster results.

M&A partnerships are crucial to drive growth in your business. Choosing growth for your business through strategic partnerships can be a difficult decision to make. There is no doubt that partnerships can drive immense growth and access to new markets, products, services, and offerings; however, it does come with its share of challenges.

Strategic M&A partnerships are a viable option if acquiring a target entity is too costly. Businesses need to carefully analyze whether a partnership is what they require and the type of partnership to target to initiate further growth. One of the best results of M&A partnerships is that an entity finds itself much stronger than before.

How to find “right” M&A partners?

Any entity or business person who is compatible with your goals and has the potential to help you grow is the right partner. The right M&A partners are reliable and competent distributors/partners with the right strategic acquisition for strengthening your market position. However, there are certain things you need to look for in the right partner for your business. More than the availability of business partners willing to start a venture with you, you need to analyze certain aspects.

While choosing M&A partners, following aspects need to be considered:

Strong credit history and dependable financial integrity are indicative of the types of responsibilities and financial management essential in a partnership. Positive experience in a similar or related business or industry is beneficial because of the skills a potential partner may have developed and also because it makes your business more attractive to investors. With a track record of past successes, you can feel more confident about your partnership. Great business acumen is important to have in a business partner. It’s important to ensure that your potential partner has good financial and accounting skills. Do they have a great sales or marketing strategy in place? This business acumen is instrumental for business operations. The similarity of vision and values are extremely important in partnerships. You and your M&A partners must look in the same direction when it comes to the goals and ambitions of the business. It will help you work harmoniously towards joint goals.

Advantages of finding the “right” M&A Partners:

  • Easy Formation: Right M&A partners help you in the easy formation of a new business establishment. An agreement can be made either orally or in written and printed to enter as a partner and establish a firm together.
  • Modes of Resources: Unlike a sole proprietorship, where every contribution is made by a single person, in a partnership, the involved parties can contribute more capital and resources as required.
  • Flexibility: Partners can initiate changes in business if they think the hour requires to meet the desired result.
  • Sharing Risk: All losses incurred by the newly formed firm is equally distributed amongst all partners. Combining Different Skills: The new partnership firm has the advantage of knowledge, experience, and skills of different partners.

All the above-mentioned segments are the basics of M&A partnership and would help you while availing M&A consulting services for finding the “right” M&A partners. Finding the M&A partners requires a lot of research, experience, knowledge of the current industry trends, various available partners, framing of M&A strategy and other aspects at large. By getting professional M&A consulting services, you can make the job much easier for yourself.

So, if you are looking for M&A consulting firms in India for finding the M&A partners, our comprehensive M&A consulting services will help you in finding the “right” ones.

To know more about our M&A consulting services, click here.

Our Service Deck: Partner Search in M&A Services

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