News Alert:

Market Entry in the UAE

UAE is emerging to become a global industrial hub for manufacturing and R&D centers.

OUR SERVICES

1 Market Research

Market research is the compass guiding businesses towards a smooth and successful market entry. It sheds light on the competitive landscape, analyzes competitor strategies, and identifies opportunities to differentiate your offering. By assessing the feasibility of your business idea, anticipating challenges, and minimizing risks upfront, market research becomes an invaluable tool for new ventures.

Understanding your target consumers through market research allows you to tailor your offerings and develop laser-focused marketing strategies. This ensures you reach the right audience and effectively communicate your value proposition. This proactive approach keeps you ahead of the competition while optimizing locations and operations for long-term growth.

Market research isn't just about understanding the market; it's about navigating it strategically. By pinpointing barriers to entry, assessing competitive intensity, and identifying hidden opportunities, market research smooths the path for your success. Recognizing this value, MBG offers comprehensive services to support business at every stage of their journey.

2Market Survey

Market survey research helps businesses gain critical feedback from their target customer. It assist the businesses make improved decisions about the types of products and services they propose, prices, how to deal with competitors and whether to enter or exit the markets. Analysis of market surveys can safeguard a business from making a costly mistake such as establishing a new product or service that doesn’t fulfill a requirement in the market, getting into a market that is saturated with the competitors and setting prices too high or too low. Surveys can assist entrepreneurs evaluate the viability of new ideas.

MBG uses a mix of quantitative and qualitative research methods to get a well-rounded understanding of your target market. This can include surveys, interviews, focus groups etc. We go beyond just providing data, we analyze the information gathered and translate it into actionable recommendations that can be directly applied to your business strategy. The reports are designed to be clear and concise to facilitate informed decision-making.

3 Competitive Intelligence

Key market research services offered by MBG includes "Competitive Intelligence" alongside offerings like market share analysis and competitor assessment and analyzing your competitors to understand their strategies and offerings.

Competitive intelligence gives you the ability to capture, analyze, and act on intelligence related to your business’s competitive landscape. This intelligence can encompass anything and everything with respect to your competitive landscape – market, products, supply chain, etc. Simply put, competitive intelligence is the constant monitoring of the forces that impact your ability to build and maintain a competitive edge.

We offer ongoing monitoring and intelligence services regarding the competitive landscape in which clients operate internationally. Our experts also delineate the spoken and unspoken factors affecting business in a market, such as key stakeholders, established market players, and regulatory enforcement and implementation.

4 Feasibility Study

Thriving in today's dynamic business landscape goes beyond offering a quality product or service. Businesses need a deep understanding of the market to achieve long-term success. Feasibility studies are the key to future-proofing operations and making informed decisions about entering new markets.

Feasibility studies provide a comprehensive assessment of various factors crucial for business success. They help gauge market demand for your offerings and identify potential market share. Additionally, they analyze consumer behavior, preferences, and purchasing patterns to recommend tailored strategies. By examining industry data, competitor analysis, and emerging trends, feasibility studies evaluate market size, growth opportunities, and potential risks.

The insights gleaned from feasibility studies empower businesses to thrive in competitive markets and successfully enter new ones. These studies offer critical understanding of market dynamics, allowing for informed risk assessment and strategic decision-making. By investing in a feasibility study from a company with expertise like MBG, you equip yourself to face challenges, seize opportunities, and attract funding. This investment future-proofs your operation, paving the way for long-term success and profitability.

5 Business Plan

A well-crafted business plan serves as the roadmap, guiding entrepreneurs to define their goals, strategize effectively, and navigate the journey to success. It provides a structured approach to achieving objectives, offering insights into financial projections, potential challenges, and growth opportunities. Through meticulous planning, businesses can seize opportunities, mitigate risks, and chart a course for sustainable growth.

It's a strategic tool that aligns vision with action. It compels entrepreneurs to think critically about every aspect of their venture, from market analysis to operational logistics. Without a plan, businesses risk losing sight of their objectives, succumbing to challenges, or missing out on lucrative opportunities. A solid business plan not only attracts investors and partners but also instills confidence in stakeholders, demonstrating a commitment to success.

  • A well-structured business plan lays the foundation for triumph by furnishing a clear roadmap to achieve business objectives.
  • It not only secures funding and identifies potential pitfalls but also empowers informed financial decision-making.
  • It serves as a guiding light for team alignment and accountability.
  • In the context of market entry, particularly within the UAE's business landscape, adept navigation of legalities is paramount. Selecting the appropriate business structure and obtaining requisite licenses and permits are pivotal steps, paving the way for growth and expansion.

At MBG, we understand the crucial role effective business planning plays in facilitating market entry. With our wealth of experience and expertise, we've assisted numerous businesses in the UAE in realizing their goals. Whether they are Fortune 500 giants or budding startups, our tailored approach to business planning has proven invaluable.

6Strategic Partner Search

UAE offers a unique combination of expat culture living in harmony with the Muslim Arab culture in the region. it is essential to understand and respect the specific characteristics of your local business partners. Finding the right local partner is a key factor to be successful in the GCC region. With our extensive experience in business partner / distributor / importer search over a wide range of different sectors, we can help you to locate the best partners for you.

Establishing a partnership with the first alternative company and taking the risk of hoping that it will be successful is quite an expensive market entry trial. We systematically screen all the players in your sector and find the best possible fit to your business & goals. We aim to create a win-to-win situation by paying attention to technical aspects, business requirements, local dynamics, different business mentalities and motivation of the distributors. We are bridging the gap between you & your local partners to overcome the cultural differences and language barriers.

We continue to support our clients after the partner search throughout their cooperation either continuously or on demand.

7 Detailed Project Report

Click Here to Read More

Detailed Project Report (DPR) is a comprehensive document that outlines all the essential aspects of a project. It serves as a valuable tool for companies looking to secure funding, obtain approvals, and have a robust guide for effective project execution. The preparation of DPR often involves collaboration with local stakeholders, investors, and regulatory bodies. It fosters communication and relationship building, which can be crucial for navigating the new market landscape.

A well-crafted Detailed Project Report (DPR) is your key to unlocking investment for your market entry. It showcases your expertise to potential clients, investors, and government agencies, often serving as a prerequisite for securing funding from banks, development organizations, and private investors.

MBG will analyze and finalize detailed project report (DPR) which will include specific ask from all the concerned authorities and regulations. The DPR will include the following sections:

    Project Background and Rationale:
  • Evaluate the clarity and completeness of the project background and rationale
  • Ensure alignment with the project's overarching goals
  • Project Profile & Scope:
  • Review the project's profile for accuracy and relevance
  • Verify that the project's key features and components are adequately represented
  • Examine the project scope for completeness and precision
  • Technical Overview:
  • Assess the technical overview for comprehensiveness and clarity
  • Verify that the technical details are presented in a manner that is accessible to all stakeholders
  • Financial Viability:
  • Review the investment overview to ensure it aligns with the project's financial needs
  • Verify that the financial model supports the project's goals
  • Examine the financial viability analysis for accuracy and robustness along with financial risks and contingencies
  • Implementation Strategy:
  • Evaluate the project implementation strategy for feasibility and alignment with objectives
  • Confirm that timelines and milestones are well-defined
  • Review the detailed project phasing for completeness and accuracy
  • Ensure that the project is logically phased
  • Organization Structure:
  • Examine the organization structure for suitability and efficiency
  • Verify that roles and responsibilities are well-defined
  • Risk Analysis and Mitigation:
  • Review the impact of project risks and assess the significance of identified risks
  • Evaluate contingency measures for cost and time overruns for feasibility
  • Review the assessment of technology obsolescence risks and associated mitigation plans

8Government Incentive

The business-friendly reputation of the United Arab Emirates (UAE) makes it a magnet for foreign investment. Federal and local authorities actively encourage this by offering a range of incentives. The UAE prioritizes specific growth sectors and tailors its incentives to attract businesses in these areas. Government grants and subsidies are available for strategically important sectors, helping companies with everything from facility setup to covering initial operational costs as well as capital expenditure.

Government-backed incentives in the UAE act as a catalyst for business success. They not only make market entry more feasible but also empower companies to grow, compete effectively, and contribute to the UAE's economic diversification. Sound understanding of UAE market intricacies can help businesses increase their chances of successful market entry and achieve long-term success in this dynamic and lucrative region. Government backing in UAE makes it easier for new businesses to secure financing from banks, reducing borrowing costs and mitigating risk for lenders.

MBG can provide businesses with the required support for getting incentives from the government authorities. Key services include:

  • Identifying authorities providing incentives like funding, licensing, land allocation, utility requirement etc.
  • Preparing a list of potential strategic partnering authorities
  • Organize and coordinate appointments with the decision makers of the potential partnering authorities
  • Help facilitate get incentives from the government authorities

1 Business Valuation

Understanding the true economic value of a company is pivotal, whether for strategic sales, equity financing, or succession planning. Business valuation provides a detailed measure of a company's worth, which is indispensable for owners, investors, and anyone involved in corporate finance.

Valuation methods are chosen based on the business's nature and the purpose of the valuation. The Discounted Cash Flows (DCF) method calculates the present value of the company's projected future cash flows, providing a dynamic view of the financial health and profitability of the business. The Comparable Method involves analyzing similar companies in the industry that have been sold or valued recently, offering a competitive market perspective. This method is particularly useful for businesses with direct competitors in a well-defined market. The Asset-Based Valuation approach sums the value of all company assets and subtracts liabilities, suitable for companies considering liquidation or restructuring.

The business valuation process incorporates a detailed review of financial statements and considers adjustments for unique business risks and market dynamics. This thorough analysis ensures a realistic valuation that reflects both the current financial condition and potential future performance.

At MBG, we approach business valuation with a commitment to accuracy and relevance, ensuring that every valuation reflects the distinct characteristics and market context of the business. Our team uses industry-leading tools and methodologies to deliver a valuation that stakeholders can trust for making informed financial decisions.

2 Financial Due Diligence

Financial due diligence is essential for assessing the financial health of a company before significant transactions like mergers or investments. This thorough investigation goes beyond mere financial statement analysis to include a comprehensive review of the business's financial records, projections, and compliance with accounting standards.

This process helps mitigate risks by identifying financial discrepancies, hidden liabilities, and assessing the quality of earnings. Investors gain a clearer understanding of the financial risks involved and can negotiate transaction terms more effectively, reflecting the company's true value.

Financial due diligence also promotes transparency, building trust and credibility among all transaction parties. This fosters smoother integrations and strategic alignments post-transaction.

At MBG, our financial due diligence services are designed to minimize your risks and maximize confidence in your investment decisions. Our detailed assessments provide you with the insights needed to make informed strategic choices, ensuring your financial interests are protected throughout the transaction process.

3 Investor Search

The search for the right investors is crucial for businesses aiming to expand, innovate, or break into new markets. This involves more than securing funds; it's about finding partners who align with the business's vision and strategic goals.

A successful investor search starts with presenting a compelling business case that highlights the company's growth potential, market position, and the strength of its management team. It requires identifying investors whose investment criteria match the company’s needs, whether they are venture capitalists, private equity firms, or strategic investors.

Engaging potential investors involves detailed presentations and negotiations, establishing a foundation for a long-term partnership based on mutual trust and shared objectives. Successful engagements not only bring in capital but also industry expertise, strategic insights, and valuable networks.

With MBG, we guide you through the complex investor search process, leveraging our extensive network and industry knowledge to connect you with the right investors. Our expertise ensures that you secure funding that aligns perfectly with your strategic goals and drives long-term success.

4 Investee Search: Identifying Strategic Opportunities

Investee search is crucial for investors seeking to diversify and strengthen their portfolios. This process involves defining precise investment criteria, such as industry focus and financial health, and using these to screen potential investment opportunities.

A detailed evaluation follows, assessing each potential investee's financial performance, market position, and growth potential. This ensures that the selected investees align with the investor's strategic goals and enhance the overall value of their portfolio.

The benefits of a rigorous investee search include effective risk mitigation, portfolio diversification, and enhanced returns through strategic synergies. It is a foundational process that enables investors to make informed decisions and capitalize on strategic opportunities that fit their long-term investment objectives.

At MBG, we pride ourselves on our strategic approach to investee search, helping you identify and evaluate potential investments that offer the best strategic fit and return on investment. Our insights and expertise ensure that your portfolio is not only robust but also poised for growth.

5 Asset Valuation: Unveiling Hidden Potential

Asset valuation is a strategic exercise essential for determining the true value of tangible and intangible assets within a business. This process supports critical activities such as financial reporting, mergers and acquisitions, and strategic planning. By accurately valuing assets, companies can unveil hidden potential and make informed decisions.

The valuation process involves several methodologies tailored to the asset type. The Cost Approach estimates the cost to replace an asset, accounting for wear and tear, ideal for physical assets. The Market Approach compares the asset against similar items sold in the market, providing a value based on real-time market comparisons. The Income Approach is used for income-generating assets, focusing on the present value of expected future income streams.

Each method provides not only a value assessment but also insights into how each asset contributes to the enterprise’s overall financial health. This allows businesses to strategically manage their assets, deciding when to invest further, divest, or acquire new assets to drive growth.

At MBG, we specialize in leveraging these methodologies to provide you with accurate, actionable valuations that inform strategic decision-making and enhance operational efficiency. Our expertise ensures compliance and strengthens your position in negotiations, helping to maximize the value of your assets.

HOW WE IMPLEMENT

Discover unparalleled market insights with Demand Assessment! Our advanced demand assessment solutions revolutionize decision-making by analyzing consumer needs, market trends, and competitors. Leverage data-driven strategies to identify lucrative opportunities and outperform the competition. The activities covered under the demand assessment service are as follows:

  • Market Research:
    Conducting comprehensive market research to gather data on the target market, including its size, growth trends, demographics, competitive landscape, and consumer behavior.
  • Customer Segmentation:
    Identification and segmentation of the target market based on relevant criteria such as demographics, psychographics, behavior, and geographic location.
  • Demand Drivers and Trends Analysis:
    Analysis of the key drivers influencing demand for the client's products or services, such as demographic shifts, consumer preferences, technological advancements, and regulatory factors. Current market trends are also examined to forecast future demand.
  • Market Penetration Potential:
    Assessment of the potential for market penetration by estimating the percentage of the target market that is currently underserved. Opportunities for expanding market share through targeted marketing efforts or product improvements are identified.
  • Demand Forecasting:
    Application of quantitative techniques to forecast future demand for the client's products or services, taking into account factors such as population growth, income trends, competitive dynamics, and market trends.

Dive into strategic growth with our Market Segmentation expertise. We dissect your target market, identifying distinct segments based on demographics, behaviors, and needs. This tailored approach empowers you to create targeted marketing strategies, maximizing engagement and resonance with specific customer groups. Uncover opportunities, optimize resource allocation, and enhance your market presence. Let our Market Segmentation analysis be your compass, guiding your business towards meaningful connections and sustained success in an ever-evolving market landscape.

Explore the nuances of your industry with our insightful competition analysis. We meticulously examine market dynamics, dissecting competitors' strategies to unveil their strengths and weaknesses. Armed with a deeper understanding, you can make informed decisions, refine your approach, and navigate your business through the intricate landscape of competition. Let our expert analysis guide you on a journey to comprehend your industry, providing clarity and strategic insights without the commercial fuss.

Define your market presence with a bespoke Go-to-Market (GTM) strategy crafted by our experts. We analyze your product, target audience, and competitive landscape to tailor an approach that ensures optimal market penetration. From positioning to messaging, our GTM strategy aligns all facets of your business for a compelling market entry. Seamlessly navigate the complexities of launching and promoting your offerings with a strategic plan designed to maximize impact and resonate with your audience. Your success story begins with a well-crafted GTM strategy; let us guide you to a thriving market presence.

Our in-depth analysis considers geographical, economic, and social factors to guide your strategic decisions. Whether expanding, relocating, or establishing a new venture, our insights offer a holistic understanding of potential locales. Navigate confidently through diverse landscapes with our Location Assessment services, ensuring your choices align seamlessly with your objectives for sustainable growth. Illuminate the path to optimal locations, where your business can thrive harmoniously with its surroundings.

Delve into the financial feasibility of your ventures with our meticulous analysis. We assess the viability of your projects, considering various financial factors and potential risks. Our expert evaluation provides a clear understanding of the financial landscape, empowering you to make informed decisions. Navigate your business endeavors with confidence, backed by a comprehensive financial feasibility study that goes beyond numbers, offering insights into sustainable and profitable pathways. Illuminate the financial aspects of your projects, ensuring a solid foundation for success.

We analyze market dynamics, competitor pricing, and customer value perceptions to help you set the optimal price point. Whether you aim for market penetration or premium positioning, our strategy aligns with your business goals. Navigate the delicate balance between profitability and customer satisfaction with confidence. Let our Pricing Strategy be the key to unlocking value, ensuring your offerings resonate with customers while optimizing financial outcomes. Thrive in your market space with a pricing strategy tailored for success.

Elevate your market presence with our bespoke Marketing and Sales Strategy. We tailor comprehensive plans, aligning your brand message with target audience needs. From lead generation to conversion, our strategies optimize the sales funnel, ensuring a seamless customer journey. Leverage digital platforms, compelling content, and data-driven insights to drive engagement and conversions. Let our expertise be your catalyst for market impact, transforming your marketing and sales efforts into a synchronized powerhouse for sustained growth and customer loyalty.

Navigate the landscape of strategic alliances seamlessly with our Channel Partner Search services. We meticulously identify and evaluate potential partners aligning with your business objectives. From distributors to resellers, our approach ensures compatibility, reliability, and mutual benefit. Let us be your guide in establishing fruitful partnerships, expanding your market presence, and fostering collaborative success. Streamline your Channel Partner Search with our expertise, forging alliances that drive growth and create lasting value for your business.

Navigate the landscape of strategic alliances seamlessly with our Channel Partner Search services. We meticulously identify and evaluate potential partners aligning with your business objectives. From distributors to resellers, our approach ensures compatibility, reliability, and mutual benefit. Let us be your guide in establishing fruitful partnerships, expanding your market presence, and fostering collaborative success. Streamline your Channel Partner Search with our expertise, forging alliances that drive growth and create lasting value for your business.

Efficiently organise impactful B2B meetings with our expert coordination services. We manage the logistics, participant engagement, and agenda planning to ensure productive interactions. From pre-event communication to post-event follow-ups, our meticulous approach enhances the overall meeting experience. Let us streamline the process, connecting you with potential customers seamlessly. Elevate your B2B engagements with our organized meetings that foster meaningful connections, driving your business toward collaborative success.

We collaborate to outline your vision, mission, and strategies, meticulously detailing financial projections and operational frameworks. Our comprehensive approach ensures a robust foundation, guiding you through market challenges and opportunities. Elevate your business aspirations – let our Business Plan be the blueprint for your journey to sustained growth and prosperity. Together, we'll articulate a compelling narrative that resonates with stakeholders and propels your venture toward lasting success.

Embark on M&A/JV activities with confidence using our strategic guidance. We navigate the intricate landscape of mergers, acquisitions, and joint ventures, offering a comprehensive approach to optimize synergies. Our expertise spans due diligence, risk assessment, and integration planning, ensuring seamless transitions. Whether expanding your footprint or forging strategic alliances, our tailored solutions drive success. Let us be your partner in shaping the future of your business through M&A or JV activities, where opportunities become transformative milestones.

Maximize growth opportunities with a keen understanding of Government Incentives. Our experts decode grants, and subsidies available to your industry, ensuring you capitalize on financial benefits. Navigate the intricate landscape of government support, leveraging incentives to drive innovation, sustainability, and expansion. Let our insights be your guide to unlocking strategic advantages, ensuring your business not only complies with regulations but thrives through strategic alignment with available incentives. Seize the opportunities that government programs offer, propelling your business toward sustainable success.

Fuel your business growth with our dynamic Lead Generation strategies. We employ targeted approaches, leveraging data analytics and market insights to identify and engage potential customers. From content marketing to strategic outreach, we optimize channels to cultivate valuable leads. Let our expertise be the driving force behind your customer acquisition efforts, ensuring a steady influx of qualified leads that convert into long-term relationships. Supercharge your sales pipeline and elevate your business with a robust Lead Generation strategy tailored to your unique goals and audience.

Ignite your online presence with our Digital Marketing Strategy. We craft a tailored plan encompassing SEO, social media, content creation, and data analytics. Align your brand message with target audience interests, enhance visibility, and drive engagement. Our comprehensive approach ensures a cohesive digital footprint, maximizing the impact of your online efforts. Let our Digital Marketing Strategy be the catalyst for reaching and resonating with your audience in the digital landscape, propelling your brand to new heights of visibility and success.

Optimize your market reach with a strategic Distribution Strategy tailored to your business. We analyze supply chains, consumer behaviors, and market dynamics to design an efficient and cost-effective distribution plan. From channel selection to inventory management, our approach ensures seamless product availability. Let our expertise guide you in navigating the complexities of distribution, ensuring your products reach the right audience at the right time, maximizing market penetration and customer satisfaction. Transform your distribution channels into a strategic asset with a well-crafted Distribution Strategy.

Navigate confidently through the Regulatory Environment with our expert insights. We analyze the complex landscape of regulations impacting your industry, ensuring compliance and minimizing risks. Stay ahead of changes, understand legal frameworks, and align your business strategies with the evolving regulatory landscape. Let us be your guide in deciphering the intricacies of compliance, empowering your business to thrive within the bounds of regulatory requirements. Gain a competitive advantage by staying informed and proactive in adapting to the regulatory nuances of your industry.

Our Team

LYDIA WUMMEL TYAGI

Executive Director
European Enterprise Team & Marketing

Languages spoken
German, English

AKIKO YAMANE

Partner
Foreign Enterprise Group

Languages spoken
Japanese, English

ISABELLA SUN

General Manager
Chinese Enterprise Team

Languages spoken
Chinese, English

Why UAE?

INVESTOR-FRIENDLY

If you happen to be a foreign entrepreneur, the UAE is ideal for you due to its regulatory framework.

LOWEST TAX RATES

UAE has one of the lowest rates of Corporate Tax in the region, at only 9% (compared to 20% in Saudi Arabia and 10% in Qatar)

EASE OF DOING BUSINESS

UAE ranks 16th in the world and 1st in the MENA region (Middle-East & North Africa) (Source: The World Bank “Doing Business” Rankings)

We're here
To help you.

Submit your enquiries to MBG Corporate Services. We will respond as soon as possible.

Call us at: +971 52 640 6240

Get A Free Consultation

    Your guide to Market Entry in UAE

    Download
    Open chat
    Hello
    Can we help you?