Integrity due diligence helps a multinational restaurant chain with reputation management of its franchise partners
December 12, 2023
Business Relation: Franchise Partner
Background
- The Client had a multinational presence of franchise restaurants in the form of franchise partners.
- We were appointed by the Client to do integrity due-diligence for the selected franchise partners based in UAE and India.
- The central idea behind the activity is to find any political connection or any adversarial information which leads to affect the reputation of the Client.
Key Actions Taken
- We conducted detailed internet research categorized into case-specific keywords
- Mapping of social media profiles of selected Franchise Partners.
- Mystery visits at the locations of Franchise Partners to gather any adversarial information which could create reputational issues.
Underlined Results
- Adverse social media commentary found against one franchise.
- During the Mystery visit we found that one Franchise Partner was using dual branding at the same restaurant which was a violation of Franchise Partner contract terms.
IDD Insights
- Increased adverse commentary ultimately impacts the reputation of the Brand value of the Company.
- Mystery Visits and Onsite Assessments can uncover actual business operations being operated by a business partner.