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The FMCG (Fast Moving Consumer Goods) / Consumer Packed Goods (CPG) represents one of the largest industries worldwide. Companies involved in FMCG sector supply low-cost products that are in high demand. The sector is characterized by low margin & high volume.
FMCG Sector in UAE is facing a challenging environment with recent changes in the market including implementation of VAT (Value Added Tax) and excise progressive pricing. FMCG Volumes are dipping down YOY by 3.2 % in UAE since last 2 years, which caused aggressive promotional campaigns by manufacturers and retailers to compensate for their sales losses and maintaining market share. The total sales of goods sold through discounts and special offers have reached 47% of total volume sales in the UAE, levying of the excise tax to reduce consumption of unhealthy/ harmful commodities such as energy drinks and carbonated drinks, cigarettes, etc.
For markets that have been enjoying a decade of double-digit growth, it has been a challenge for manufacturers and retailers to adapt quickly to this new competitive intensity. The overbidding war on promotion has led companies to take quick, short term, decisions in order to defend their position:
Recent Trends:
What you need to know about FMCG Sector in UAE
February 11, 2020
- Omni Channel Retail expanding
- Greater focus on healthier products. More emphasis on health and wellness product
- Upscale packaged food and drink that are ready to use and offer speed scratch is on rise
- Increase in disposable income and consumers
- Millennial consumers are creating their own impact on FMCG market
- Demand Driven by population Density
- Regulatory Compliance
- Ownership Governance
- Crisis Management
- Fraud
- Finance and Accounts, Taxation
- Operational Efficiency & People
- Operational Performance
- Revenue Analysis
- Operating Model Design Enhancement – Internal audit
- Performance Assurance/ Performance Improvement Programs
- Supply Chain Audits and Optimizations
- Workforce framework review to meet industry standards – Organization Change, HR Transformation & Talent Management.
- Managing Integrated Categories (e.g. pricing, assortment management, promotions)
- Sales and marketing effectiveness
- Profit margin improvement
- Enterprise Resource Planning system implementation – Finance and ERP consulting