The client was keen on launching a new Bachelor of Arts program focused on Psychology and reached out to MBG to conduct a needs assessment, which will serve as a strong foundation for a comprehensive feasibility study to support the program's development.
Research Methodology
Develop a survey for data collection and conduct interviews including telephonic, online and physical interviews of potential students and corporates
Assess students’ course preferences and financial capabilities to invest in studies
Assess competition based on Masters’ courses provided, fee structure, global presence, brand positioning in the UAE, USPs and others
Comparative price analysis of existing competition and market assessment
Deliverables
Evidence-based suggestions regarding the viability of launching the new Bachelor’s programs
Insights from the primary interviews/survey
Market Study Report and Financial Assessment
Sample Deliverables
Level of interest in Social Science discipline
Factors in play post obtaining Undergraduate degree
