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Market & Feasibility Studies

Home-Market & Feasibility Studies-All-Feasibility Study on Beauty and Cosmetics

Feasibility Study on Beauty and Cosmetics

Scope

A UAE-based client collaborated with UK-based beauty brands and wanted to understand the market dynamics, consumer buying behavior, product preferences by nationality and the total addressable market

Research Methodology

  • Exhaustive primary & secondary research to conduct a market study
  • Market survey
  • Price benchmarking
  • Competition profiling
  • Market assessment was done using SWOT, PESTLE and Porter’s five forces model
  • Market sizing was one using techniques like regression and moving averages

Deliverables

  • Demand for beauty products based on age, nationality and gender
  • Key trends, developments, and drivers for beauty and cosmetics in UAE
  • Competition for beauty products, comparison based on product portfolio and relative pricing
  • Financial Feasibility of the Project which includes income statement, NPV, IRR and payback period

Sample Deliverables

Beauty and Personal Care Market (UAE)
Shopping Habits by Generation

  • 1. EXECUTIVE SUMMARY
  • 2. MARKET OVERVIEW
  • 2.1. Key Trends
  • 2.2. Drivers
  • 2.3. Macro Economic Factors
  • 2.4. PESTLE Analysis
  • 2.5. Porter’s Five Forces Model
  • 2.6. Market Segmentation
  • 2.6.1. By Product Type
  • 2.6.2. By Haircare and Skincare
  • 2.6.3. Distribution Channels
  • 2.6.4. By Distribution Channels
  • 2.6.5. By Consumer and Age Group
  • 2.7. Shopping Habits by Generation
  • 2.8. Baby & Child Products Opportunities
  • 3. COMPETITIVE LANDSCAPE
  • 3.1. Baby Products
  • 3.2. Price Benchmarking
  • 3.2.1. Haircare
  • 3.2.2. Skincare
  • 3.2.3. Baby Products
  • 3.3. Marketing Strategies
  • 4. MARKET SHARE ANALYSIS
  • 4.1. Haircare
  • 4.2. Baby Products
  • 4.3. Projected Revenue

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