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Market & Feasibility Studies

Business Plan For GCC Based Houseboat Manufacturer

Scope

A UAE-based client wanted to start the manufacturing of Houseboats in UAE and hence requested for a Business Plan containing a market assessment report

Research Methodology

  • Desk research; 100+ phone interviews with industry experts, customers, and competitors
  • Exhaustive primary & secondary research to conduct market feasibility.
  • Market sizing was one using techniques like regression and moving averages.
  • Information on houseboats industry was gathered by conducting site visits, participating in events, conducting interview with other supply chain participants and key players.
  • Financial assessment was done using estimations on the basis of market study

Deliverables

  • Houseboat demand analysis
  • Competition analysis
  • Primary survey transcripts
  • Boat components search along with suppliers and supply chain analysis
  • Financial analysis and projections
  • Business plan containing short to long term recommended strategy

Sample Deliverables

Houseboat demand Analysis
Potential Market Demand based on HNWI

1. INTRODUCTION
1.1. Different types of houseboats
1.2. Designs and functionality of houseboats
1.3. Global Locations
1.4. Porter’s Five Forces
1.5. Market Trends
1.6. Market Constraints
1.7. Growth Drivers

2. DEMAND ANALYSIS
2.1. UAE
2.1.1. Demand Drivers
2.1.2. Houseboat Demand Analysis
2.1.3. UAE Population
2.1.4. HNWI Population
2.1.5. Fractional Purchase
2.1.6. Staycation
2.1.7. Short Trips
2.1.8. Real Estate
2.1.9. Transportation
2.2. KSA
2.2.1. Import & Export of Recreational Boats
2.2.2. Houseboat IN KSA
2.2.3. Houseboat Demand Analysis
2.2.4. HNWI Population
2.2.5. Fractional Purchase
2.2.6. Staycation
2.2.7. Short Trips
2.2.8. Real Estate
2.2.9. Transportation
2.3. GCC
2.3.1. Houseboat Demand Analysis
2.3.2. HNWI Population
2.3.3. Fractional Purchase
2.3.4. Staycation
2.3.5. Short Trips
2.3.6. Real Estate
2.3.7. Transportation

3. COMPETITION ANALYSIS
3.1. UAE Houseboat Competitors
3.2. International Houseboat Competitors
3.3. Competitive Benchmarking

4. LOCATION ANALYSIS

5. SAFETY

6. SHIPBUILDING
6.1. Location of Shipyard
6.2. Houseboat Manufacturing Process
6.3. Project Process
6.4. Fiberglass Houseboat Manufacturing Process
6.5. Investment Costs
6.6. Cost-break down
6.7. Manufacturing Cost Reduction Potentials
6.8. Workshop and factory requirements
6.9. Components of a Houseboat
6.10. Control and diagnostics
6.11 Hulls
6.11.1. Types of Hulls used
6.11.2. Materials used for Hull
6.12. Comparison of physical properties
6.13. Raw materials used in Houseboats
6.14. Suppliers of Raw Materials used in Houseboats

7. SUPPLY CHAIN
7.1. Major supplier of Boat Components
7.2. Houseboat Components & Pricing
7.3. Major Suppliers of Boat Components
7.4. Other suppliers of Houseboat Components
7.5. Supply Analysis

8. REPAIR AND MAINTENANCE
8.1. Global Ship Repair & Maintenance Market
8.2. Common types of Houseboats Services
8.3. Repair & maintenance of houseboats
8.4. Houseboat Maintenance Checklist
8.5. In-water dry docking system
8.6. Maintenance of the hull of your houseboat
8.7. Maintenance routine changes for fiberglass vs wooden houseboat
8.8. Skilled Labor

9. BUSINESS PLAN
9.1. Market Penetration Strategies
9.2. Target Market
9.3. 5 year Vision Plan
9.4. Organization Chart
9.5. Marketing Ideas
9.6. Boat Manufacturing Process

10. ANNEXURES

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