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Market & Feasibility Studies

Business Plan for a Smart Health Facility in Abu Dhabi & Riyadh

Scope

The client is an Investment Group seeking to replicate a Smart Health Facility in Dubai specializing in visa medical fitness centers, which they are presently investing in across Abu Dhabi and Riyadh. They wanted MBG to validate the Business plan that they had created.

Research Methodology

  • Desk research; 150+ phone interviews with industry experts, customers, and competitors
  • Exhaustive primary & secondary research to conduct a market study
  • Market assessment was done using SWOT, PESTLE, and Porter’s Five Forces model
  • Market sizing was one using techniques like regression and moving averages
  • Financial projections were done for the next ten years for the client’s business for another five years

Deliverables

  • Segmentation of the market, evaluation of demand, analysis of competitors, and a comprehensive market study encompassing determination of market scope, and financial forecasts, followed by the development of a Business Plan.
  • A comprehensive business proposal, accompanied by a feasibility evaluation, validating the business model that was provided to the client, aiming to provide them with insight into projected income, expenses, risks, and potential advantages tied to their business initiative spanning the subsequent five-year timeframe.

Sample Deliverables

Estimated Number of Tests Conducted in Smart Health – Abu Dhabi
Estimated Number of Tests Conducted in Smart Health Facility – Riyadh

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