A UAE-based client collaborated with UK-based beauty brands and wanted to understand the market dynamics, consumer buying behavior, product preferences by nationality and the total addressable market
Research Methodology
Exhaustive primary & secondary research to conduct a market study
Market survey
Price benchmarking
Competition profiling
Market assessment was done using SWOT, PESTLE and Porter’s five forces model
Market sizing was one using techniques like regression and moving averages
Deliverables
Demand for beauty products based on age, nationality and gender
Key trends, developments, and drivers for beauty and cosmetics in UAE
Competition for beauty products, comparison based on product portfolio and relative pricing
Financial Feasibility of the Project which includes income statement, NPV, IRR and payback period
