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Market & Feasibility Studies

Case Study: Feasibility Study for Bachelors in Psychology Program

Scope

  • The client was keen on launching a new Bachelor of Arts program focused on Psychology and reached out to MBG to conduct a needs assessment, which will serve as a strong foundation for a comprehensive feasibility study to support the program's development.

Research Methodology

  • Develop a survey for data collection and conduct interviews including telephonic, online and physical interviews of potential students and corporates
  • Assess students’ course preferences and financial capabilities to invest in studies
  • Assess competition based on Masters’ courses provided, fee structure, global presence, brand positioning in the UAE, USPs and others
  • Comparative price analysis of existing competition and market assessment

Deliverables

  • Evidence-based suggestions regarding the viability of launching the new Bachelor’s programs
  • Insights from the primary interviews/survey
  • Market Study Report and Financial Assessment

Sample Deliverables

Level of interest in Social Science discipline
Factors in play post obtaining Undergraduate degree

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