The client is an Investment Group seeking to open a Smart Health Facility in Senegal for preventative health care for the citizens and immigrants in the country. They wanted MBG to validate the Business plan that they had created.
Research Methodology
Desk research; 150+ phone interviews with industry experts, customers, and competitors
Exhaustive primary & secondary research to conduct a market study
Market assessment was done using SWOT, PESTLE, and Porter’s Five Forces model
Market sizing was one using techniques like regression and moving averages
Financial projections were done for the next ten years for the client’s business for another five years
Deliverables
Segmentation of the market, evaluation of demand, analysis of competitors, and a comprehensive market study encompassing determination of market scope, and financial forecasts, followed by the development of a Business Plan.
A comprehensive business proposal, accompanied by a feasibility evaluation, validating the business model that was provided to the client, aiming to provide them with insight into projected income, expenses, risks, and potential advantages tied to their business initiative spanning the subsequent five-year timeframe.
Sample Deliverables
Estimated Number of Tests Conducted in Client’s Health Facility
