A client located in the UAE expressed interest in establishing a gypsum board manufacturing plant in Iraq. They approached MBG and asked for the submission of a comprehensive business plan. The purpose of the plan was to assess the viability of the business for the upcoming five years.
Research Methodology
Desk research; 150+ phone interviews with industry experts, customers, and competitors
Extensive primary research was undertaken by engaging numerous industry specialists to execute a comprehensive market analysis for the Iraqi market.
The evaluation of the market involved the utilization of strategic tools such as SWOT analysis, PESTLE analysis, and Porter's Five Forces model.
Market dimensions were determined using methodologies like regression analysis and moving averages.
Financial forecasts were generated for the subsequent five-year period.
Deliverables
Segmentation of the market, evaluation of demand, analysis of competitors, and a comprehensive market study encompassing determination of market scope, financial forecasts, followed by the development of a Business Plan.
A comprehensive business proposal, accompanied by a feasibility evaluation, was provided to the client, aiming to provide them with insight into projected income, expenses, risks, and potential advantages tied to their business initiative spanning the subsequent five-year timeframe.
Sample Deliverables
Iraq Gypsum Board Market Demand (USD millions)
Construction of Commercial and Residential Buildings in Iraq (in Unit Millions)
