The University was keen on launching a new Master of Science program focused on AI and Data Science and reached out to MBG to conduct a needs assessment, which will serve as a strong foundation for a comprehensive feasibility study to support the program's development.
Research Methodology
Assess the process of decision-making and the primary factors that impact students' selection of MSc programs
Identify the target end-user segment that is most likely to opt for the courses. (including demographic and psychographic profiles)
Assess the market for undergraduate courses along with their fee structure to the potential of MSc programs in UAE and abroad
Deliverables
Market Study including UAE market size for Masters in Science, competition analysis, and students interested in such MSc programs
Market Study summarizing the findings and providing strategic recommendations
