A university wanted MBG to conduct a Market Study including market demand, competition analysis, financial assessment, and risk assessment for launching the MSc programs
Market Study summarizing the findings and providing strategic recommendations and implementation plan
Research Methodology
Assess market dynamics (opportunities, constraints growth prospects and key drivers for the MSc programs in Aviation Security, Financial Crime/AMLCTF, and Supply chain Security in the relevant fields)
Evaluate the prospective demand for the proposed MSc programs and make estimations regarding the number of enrollments
Deliverables
A detailed and insightful report covering demand assessment, demographic and psychographic profiles, key drivers, competition assessment, benchmarking across program offerings, pricing, marketing strategies, and unique selling points (USPs), along with strategic recommendations
Sample Deliverables
Healthcare expenditure in GCC in 2022 (in USD billion)
