The client was a leading real estate company in the UAE and they had a plan to construct and operate a luxury wellness facility in one of the northern emirates.
The client wanted to understand the market and financial feasibility for the project.
Research Methodology
Secondary and Primary research
50 Primary interviews spread across various stakeholders including competitors, wellness center end-users, equipment suppliers
Deliverables
A detailed market analysis report was developed covering the following key deliverables –
Assessing the industry structure and market segmentation
Location analysis of the facility
The current market size and the projected growth rate over the next five years
The key competitors and their detailed profile
Recommendations on Target persona, promotion and partnership strategy to be employed.
Financial projections including P&L and Balance sheet
