A client approached MBG to conduct a feasibility study to set up a Gaming Café in Ajman by assessing the market dynamics, competition and the setup cost and other costs
The client wanted to understand the market and financial feasibility for the project.
Research Methodology
Primary research for market insights and consumer buying behavior
Secondary research for understanding growth rate, market drivers and competition benchmarking
Deliverables
Overview the gaming industry in the UAE and Ajman
Market size and the growth rate of gaming industry
Detailed profiling of ideal locations for setting up the café
Projected revenue for the client’s business with the growth rate
Comparative benchmarking based on game type, hourly rates, consumer rating, utilization capacity and others
