A Japan-based restaurant owner approached MBG to conduct a location assessment to set up a Japanese food kiosk in Dubai by assessing the setup cost, rental cost, place availability, population demographics, population preference and purchasing power.
Research Methodology
Primary research for land availability and rental cost
Secondary research for understanding consumer buying behavior, the growth rate of the Japanese food market and the list of competitors
Deliverables
Overview Japanese food market
Comparative benchmarking of various locations based on rental cost, demographics, contract value, and nearly competitors
