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    Home>Market & Feasibility Studies>Fintech>Market Study for BNPL in the UAE

    Market Study for BNPL in the UAE

    Scope

    • A China-based company was seeking MBG assistance in Market Entry Services in the UAE. MBG conducted a market study on the Buy Now Pay Later business model in the UAE and analyzed its potential in the market along with a competitive edge for entering the market.

    Research Methodology

    • Primary research: 50+ phone interviews with industry experts, customers, and competitors
    • Secondary research: Industry reports, news articles, research reports and internal databases

    Deliverables

    Market Overview:

    • Macroeconomic Factors & Impact
    • Market dynamics, trends, challenges
    Demand Assessment:
    • Segmentation by Business models
    • Segmentation by B2B and B2C
    Competition Analysis:
    • List the competition in the industry and analysis the technology use, prices, global presence, waste being treated Strategic Recommendations

    Sample Deliverables

    BNPL Market Size and Key Highlights

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