A Dubai-based client seeked our advisory service to conduct a feasibility study for a proposed online marketplace website that sells fresh seafood from the Waterfront market.
Research Methodology
Desk research , 50+ phone interviews with industry players
Field research, 75+ vendors interviewed from Waterfront
Field research, 100+ customers interviewed from Waterfront
Secondary research
Deliverables
The study required detailed market analysis with an underlying theme of understanding the market size for online seafood products covering key growth drivers, future projections, relevant market trends and financial feasibility
Industry structure and competitive landscape analysis; business models being adopted by key players
Pricing patterns and mapping product offerings of key players
Key drivers and success factors of companies operating in the sector, trends in customer acquisition
Other recent developments and trends in the industry
Recommendations with respect to
Market attractiveness assessment
Target customer segments and business model to adopt
Sample Deliverables
Sale of Fish and Seafood
Total Volume – ‘000 tonnes – 2019-2027
