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    Market & Feasibility Studies

    Market survey for middle managers in KSA

    Scope

    • Client (top-ranked, global, nonprofit provider of leadership development and global leadership research) wanted a detailed survey of middle managers in KSA, with an aim to evaluate their effectiveness in leading teams across various dimensions
    • Target audience was Saudi nationals working as managers having a team reporting to them directly

    Research Methodology

    • Questionnaire preparation and finalization in due discussion with the client
    • Circulated the finalized survey through google forms and other relevant platforms for maximum reach and hit ratio
    • Data cleaning and validation to make it ready for detailed analysis

    Deliverables

    • Detailed survey analysis report comprising of an executive summary, demographic profile and key findings offering valuable insights that can inform strategic decision-making
    • Narrative report compiled from the analysis and insights as generated from the survey exercise

    Sample Deliverables

    IMG

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